Weak ties are strong. Steven Johnson suggests that weak ties help promote exaptation of ideas, and force encounters with alternative “idea spaces.”

The concept "strength of weak ties" comes from a 1973 essay by Mark S. Granovetter.

Related

• innovation
• where-good-ideas-come-from

Reference

Johnson, Steven. Where Good Ideas Come from: The Seven Patterns of Innovation. London: Penguin, 2011.