<h2 id="general-information"><div class="relative inline-block group cursor-pointer" data-heading-id="general-information">General information<span class="absolute right-full top-1/2 -translate-y-1/2 opacity-0 group-hover:opacity-100 pr-3" aria-label="Link to section General information" title="Link to section General information"><span class="text-muted-foreground hover:text-foreground w-6 rounded-md hidden sm:flex items-center justify-center h-6 border"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="w-3 h-3 text-current"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></span></span></div></h2>
<ul class="enhanced-list enhanced-list--unordered">
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">persona</a></li>
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">personas-communicate-research-or-they-communicate-assumptions</a></li>
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">personas-document-shared-understanding-about-users</a></li>
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">methods-to-overcome-the-limitations-of-personas</a></li>
</ul>
<h2 id="shortcomings-of-personas"><div class="relative inline-block group cursor-pointer" data-heading-id="shortcomings-of-personas">Shortcomings of personas<span class="absolute right-full top-1/2 -translate-y-1/2 opacity-0 group-hover:opacity-100 pr-3" aria-label="Link to section Shortcomings of personas" title="Link to section Shortcomings of personas"><span class="text-muted-foreground hover:text-foreground w-6 rounded-md hidden sm:flex items-center justify-center h-6 border"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="w-3 h-3 text-current"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></span></span></div></h2>
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<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">personas-lack-rich-context</a></li>
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">personas-may-create-space-for-assumptions</a></li>
</ul>
<h2 id="personas-and-empathy"><div class="relative inline-block group cursor-pointer" data-heading-id="personas-and-empathy">Personas and empathy<span class="absolute right-full top-1/2 -translate-y-1/2 opacity-0 group-hover:opacity-100 pr-3" aria-label="Link to section Personas and empathy" title="Link to section Personas and empathy"><span class="text-muted-foreground hover:text-foreground w-6 rounded-md hidden sm:flex items-center justify-center h-6 border"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="w-3 h-3 text-current"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></span></span></div></h2>
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<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">personas-alone-cant-help-teams-achieve-empathy</a></li>
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<h2 id="creating-personas"><div class="relative inline-block group cursor-pointer" data-heading-id="creating-personas">Creating personas<span class="absolute right-full top-1/2 -translate-y-1/2 opacity-0 group-hover:opacity-100 pr-3" aria-label="Link to section Creating personas" title="Link to section Creating personas"><span class="text-muted-foreground hover:text-foreground w-6 rounded-md hidden sm:flex items-center justify-center h-6 border"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="w-3 h-3 text-current"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></span></span></div></h2>
<ul class="enhanced-list enhanced-list--unordered">
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">personas-start-with-qualitative-research</a></li>
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">focus-personas-on-tasks-goals-and-motivations</a></li>
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">how-many-users-should-you-interview</a></li>
<li class="enhanced-list__item"><a href="/topics/personas" class="js-nextjs-link">ux-research</a></li>
</ul>

Learn how to create effective user personas based on qualitative research to improve UX by focusing on user tasks, goals, and motivations while avoiding assumptions and lack of context.

Properties

Location

Stats

§ Personas

General information

Shortcomings of personas

Personas and empathy

Creating personas

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