Our mission
We're the bridge between our technical expertise and market opportunities. Our go-to-market strategy leverages all the content and research from our learning and communication teams to identify, develop, and nurture business partnerships that drive growth.
What we do
Partnership success comes from strategic relationship building:
- Opportunity identification - Spotting market needs that align with our capabilities
- Relationship development - Building meaningful connections with potential partners and clients
- Strategic positioning - Using our research and content to establish credibility
- Deal structuring - Creating partnership models that benefit all parties
- Long-term nurturing - Maintaining relationships that lead to recurring opportunities
2025 strategic partnerships
WALA with established companies
Workshop and Lab Assessments (WALA) help established companies explore AI use cases:
What WALA offers
- AI readiness assessment - Evaluating current technical infrastructure and capabilities
- Use case identification - Finding practical AI applications for their business
- Proof of concept development - Building small-scale demonstrations of AI solutions
- Implementation roadmap - Creating step-by-step plans for AI adoption
- Team training - Upskilling their engineers on AI technologies
Target companies
- Mid-market companies ($10M-$100M revenue) with existing technical teams
- Traditional industries looking to modernize (finance, healthcare, manufacturing)
- Companies with data-rich operations that could benefit from AI
- Organizations struggling with repetitive, rule-based processes
WALA delivery model
- Discovery workshop (1-2 days) - Understanding their business and technical landscape
- Assessment report (1 week) - Detailed analysis of AI opportunities
- Proof of concept (2-4 weeks) - Building and demonstrating viable solutions
- Implementation plan (1 week) - Roadmap for full-scale AI adoption
VC partnerships for AI startups
We're positioning ourselves as the technical partner for AI startups in VC portfolios:
Partnership benefits for VCs
- Technical due diligence - Helping evaluate AI startup technical capabilities
- Portfolio support - Providing engineering assistance to portfolio companies
- Market insights - Sharing our research on AI trends and opportunities
- Risk mitigation - Reducing technical execution risk for AI investments
Service packages for AI startups
- MVP development - Building initial AI-powered products
- Technical advisory - Ongoing architectural and strategic guidance
- Team augmentation - Providing specialized AI engineering resources
- Scaling support - Helping transition from prototype to production
Target VC partners
- Seed and Series A focused funds with strong AI thesis
- Corporate VCs from traditional industries exploring AI
- Regional funds looking for technical expertise
- Accelerators and incubators with AI-focused programs
CTO and PM partnerships
Building relationships with technical leaders for retainer work and platform opportunities:
Retainer services
- Technical advisory - Monthly strategic guidance on technology decisions
- Architecture reviews - Quarterly assessments of system design and scalability
- Team mentoring - Regular sessions with their engineering teams
- Technology roadmap - Annual planning for technical evolution
Platform operations opportunities
Many retainer relationships evolve into larger platform engineering projects:
- Internal developer platforms - Building tools that accelerate development
- DevOps automation - Streamlining deployment and operations
- Observability systems - Comprehensive monitoring and debugging platforms
- Security infrastructure - Implementing security-first development practices
Partnership development process
Opportunity identification
- Content analysis - Using our content engagement to identify interested prospects
- Market research - Analyzing industry trends and pain points
- Network activation - Leveraging team connections and relationships
- Event participation - Speaking at conferences and industry gatherings
Relationship building
- Value-first approach - Leading with helpful insights and resources
- Technical credibility - Demonstrating expertise through content and case studies
- Long-term perspective - Building relationships before needing them
- Mutual benefit - Ensuring partnerships create value for all parties
Partnership execution
- Clear agreements - Defining scope, expectations, and success metrics
- Collaborative delivery - Working closely with partner teams
- Regular communication - Maintaining transparency throughout projects
- Success measurement - Tracking outcomes and gathering feedback
Go-to-market strategy
Content-driven lead generation
Our content strategy feeds directly into our partnership pipeline:
- Technical thought leadership - Positioning our experts as industry authorities
- Case study sharing - Demonstrating real-world success with similar challenges
- Educational content - Building trust through valuable, actionable insights
- Community engagement - Participating in relevant technical discussions
Sales process alignment
- Inbound qualification - Assessing leads generated through content engagement
- Technical discovery - Understanding their challenges and requirements
- Solution design - Creating tailored proposals based on our capabilities
- Proof of value - Demonstrating our approach through small engagements
- Partnership development - Structuring long-term collaborative relationships
Working with other chairs
Partnership success requires coordination across all areas:
- Learning chair - Using their research to identify market opportunities and position our expertise
- Communication chair - Leveraging content and thought leadership to build credibility
- Delivery chair - Ensuring we can execute on partnership commitments with quality
- Engagement chair - Making sure our team is equipped and motivated to deliver partner success
Success metrics for 2025
Pipeline development
- Generate qualified partnership leads through content
- Maintain efficient sales cycle for WALA engagements
- Achieve strong conversion rate from WALA to larger projects
- Establish partnerships with multiple VC firms
Revenue and growth
- Partnership-driven revenue should represent majority of total revenue
- Average deal size should increase year-over-year
- Achieve significant portion of revenue from recurring retainer relationships
- Maintain high client satisfaction score across all partnerships
Market positioning
- Secure speaking opportunities at industry conferences
- Publish partnership case studies regularly (with client permission)
- Achieve recognition as top AI engineering partner in Southeast Asia
- Build substantial waiting list of potential WALA participants
Related: 2025 Roadmap
