Dwarves
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Setel: Supercharged Malaysia's first pay, pump & go super-app

In brief

Highlights

The Context

Setel moves toward one goal: Making refuel experience frictionless, which deep dive in 3 main target customers:

We help build up a place where users can interact and personalize their experience with Setel Website and Gifts Campaign.

Engagement Model

We work as Conversion team - fully focused on supporting the funnel to activate client.

Established businesses as Setel have a fixed protocol to work and operate. We need to form a team that can manage themselves independently and adopt modern business practices.

Tech Stacks

Communication

The collaboration happens remotely (obvs). Tools are our best friends.

Daily communication happens in Slack, while we pick Jira for sprint tracking and Confluence for technical analysis and written-form materials.

Outcome

Through months of partnership, we’re glad to ship out The Food Bank Programme: A community-support initiative by Petronas Station Business Partners and the communities to provide essential items at selected Petronas stations nationwide.