Dental Marketplace: Digitalize the Singapore dentistry operation process

In brief

• Founded by Desmond Goh - a Singaporean dental surgeon, Dental Marketplace is an online platform for dental professionals to stay active in dentistry and simplify operation process.
• Web and App development as MVP release for marketing testing and user feedback.
• We support them with tech solution and market-fit product design. We work according with Desmond to extract business problem and propose suitable solution.

Technical Highlight

• Product-fit Design: Design Thinking Method & Design UX research for
• Golang-backend: Steady and microservices-extendable system
• Startup-centric: Scalable system & cost-efficient solution
• Microservice architecture
• Agile process and Scrum framework for product iteration

The Context

Singapore dentists faces bottlenecks to practice dentistry and operates dental clinic with SDC rules licensed regulated by MOH.

• Dentistry events are hard to followup and register.
• Job posts and recruitment process are manually operated.
• Dental supplies are hard to control due to no order tracking and loyalty system.

Singapore dentistry market is USD $24M/ year generating by at least 688 clinics. These clinics are spending USD$2,064,000 a month on dental supplies. The growth is robust. But the operation is outdated. Disrupt the long-term habits and optimize them is challenging.

Dental Marketplace must be built to simplify the dentistry operation process.

Engagement Model

We started everything from a fresh idea. The process started out as market research, to define business problem and structure core features.

Module’s strong focus

• Data-pulling to update CDE events
• Data process for transaction payment
• Microservices extendable system
• Support multiple platforms

With Agile practices and Scrum framework to iterate the product release and adapt to changes, we came across as exactly what Desmond is seeking for.

Tech stacks

• Backend: Golang
• Frontend: React.js, Vue.js
• iOS: Swift
• Android: Kotlin

Collaboration

• UX/UI research & classification
• Agile practices
• Scrum framework
• Design Thinking Method

Outcome

MVP launched after 12 weeks of hard work, retrieved great feedback with specific metrics. A success that brings motivation to keep the good work going.

Dental Marketplace generated more than $50,000 in revenue, connected 563 dental professionals and 302 events were brought online.

Desmond had solved his issue from day one: Build a playground for dental professionals, connect them by a mutual understanding and address them with different needs.

“It was hard to disrupt Singapore dentistry market. But the work with Dwarves Foundation made me believe Dental Marketplace would make a difference. The MVP was high-quality and expected to grow. Every of our question and feedback was explained and resolved well. Desmond Goh, Founder & CEO of Dental Marketplace