Aharooms: Vietnam hospitality growth solutions

In brief

• Aharooms wants to be a remarkable Vietnamese brand in franchised hotel chains. They look to enter the affordable hotel market to support business owners.
• Their vision was to build an MVP for market testing in no time. Aharooms’s system had almost 2 years in development. It demands high effort to balance new feature development with technical debt.
• We step in as product team and venture builder. We take on the development stage that supercharges their product development.

Technical Highlight

• Monolithic architecture & Monorepo for consistent code-base
• Cloud-based infrastructure for data isolation with Docket Containers, GCP and k8s
• Netlify deployment to avoid bottleneck situation.
• Gitflow, Early PR, Code Review and Releasing by tag for effective deployment process
• Automated & end-to-end integration tests with CI pipeline.
• PostgreSQL and Metabase for data and report summary on business-centric metrics
• Developer Portal with Open API for external devs to build tools in Aharooms ecosystem.
• Staah CMS for inventory management in OTA channels.
• Customized-module for users retention & business needs.
• Integrated-extensible engine for 3rd-party systems.

The Context

Providing growth solutions, Aharooms aims to support 2-3 star Hotels with multiple sale channels, property management, and extra services

They wish to access, understand and localize a Vietnamese product, for Vietnamese people.

The affordable hotel segment(2-3 stars) is a potential market. But the services standard still run with a lack of uniformity. Traditional business operations is blocking them from better quality.

The hit of Covid pushed hospitality industry with severely affects. It was tough to maintain the current business state. Diversify services is the only way to reach new clients.

Aharooms equips with growth solutions, management center, booking channel, customer services and optimize revenue for affordable hotel market.

Engagement Model

Solution Design

Aharooms delivers a full package of services. With selective technology and business insights, we provide high-level architecture with

• Integrated Booking Engine
• Admin Panel dashboard
• And customized modules for:

Efficient Business Operations

• Direct-booking Platform: Built as a Hotel-Shopify for different booking types. Chatbot-integration for end-to-end solutions.
• Management Systems: Applying technology in building operations management, budgeting, and promotion applications.
• The Property Management System (PMS): To manage bookings via different channels with front-office capabilities for room services management.
• The Revenue Management System (RMS): To maximize sales and revenue. RMS works to evaluate and control revenue with the best cost efficiency.

Boost up Customer Retention

• Loyalty System: Cashback system using Ahacoin as a reward to increase Customer Loyalty.
• Production Report: Data visualization to analyze the business efficiency through core metrics.
• Cancellation Report: Overview ratio on canceled booking indicated by relevant factors

Tech stacks

• Backend: Golang, Elixir
• Frontend: React.js, JavaScript, TypeScript
• Infras: Docker, Google Cloud, k8s, Netlify
• Monitoring/ Alerting: Prometheus, Grafana, Loki, Sentry
• Email services: SendGrid
• Architecture: MVC, Monolith, N-Tiers, Reactive, Monorepo
• Database: PostgreSQL, Redis
• CMS: Staah
• Tools: Figma, Storybook, Git/Github, Insomnia, k9s
• Framework: Gin, Tailwind, Phoenix, Next.js

Cloud-based Infrastructure

We apply Docker and k8s for data isolation & context separation. With Singapore node-based, we’re risk-free in major cloud security issues. Deploy our React.js sites to Netlify helps us deal with the bottle-neck traffic incidents. Our dev environments are 4 separate ones: Local, CI, Staging and Production.

Users will get noticed on a new release. Meanwhile, we’re able to resolve issues quickly.

Docker and docker-compose made quite a useful pack.

Outcome

Our solutions reflects the end result.

With a landing page for booking site, PMS and RMS, Aharooms was able to equip business owners with tactical growth solutions.

We’re confident to shift the focus on expanding sales channels, increasing the product’s inventory (Hourly and Nighttime booking, Corporate partner bookings)

The collaboration brought great impacts on our partnership. Aharooms has made its way to the market and created significant achievement.

As a technical partner and a venture builder, the Dwarves contribute to the product design stage to maximize Aharooms’s revenue streams at critical moments to quickly response to COVID pandemic.