This documentation series details how we transform raw outputs from our engineering efforts, like meeting notes, Discord chats, and tech logs, into polished content across various formats and channels, building a bridge between our daily work and our community.
Publication formats and channels
We share our content in multiple formats to reach our community wherever they are. Here's a look at the formats we use, the channels where we publish them, their purpose, and the audience traits for each platform.
| Format | Channels | Purpose | Audience |
|---|---|---|---|
| Reel | YouTube Shorts, Facebook Reels, TikTok | Quick updates/insights. | Tech-interested, younger audience seeking quick, visual content. |
| Video | YouTube | In-depth explorations. | Tech/educational audience seeking detailed content (5-15 mins). |
| Article | Memo, LinkedIn, Medium | Detailed findings/stories. | Memo: Internal team. LinkedIn/Medium: Tech professionals, readers interested in thought leadership and trends. |
| Newsletter | Monthly summaries. | Subscribed community, professionals seeking curated tech updates. | |
| Podcast | Apple Podcasts, Spotify | Deep dive discussions. | Tech professionals/enthusiasts, listeners seeking audio insights (20-60 mins). |
Our approach to publication
To make the most of these channels, we tailor our content to fit each platform's audience. Reels on TikTok are short and trendy, while LinkedIn articles dive deep with professional insights. We publish regularly, scheduling reels 3-5 times a week, podcasts biweekly, and newsletters monthly, using tools to keep things consistent. We encourage engagement with clear calls to action, like inviting feedback on Discord or prompting comments on YouTube. To measure success, we track views, shares, and downloads, adjusting our strategy to better connect with our community.
What we'll cover in this series
This series breaks down the tooling and steps we use to transform raw info into shareable content. Here's what you can expect, with links to each part for a deeper dive.
- Building data pipeline for OGIF transcriber: Setting up a data pipeline for OGIF transcription.
- Collecting Discord activity: Gathering insights from Discord community chats.
- Collecting External news: Pulling in relevant external tech news.
- Collecting Meeting transcripts: Collecting and organizing meeting transcripts.
- Collecting OGIF logs: Diving into collecting OGIF logs.
- Composing comics: Creating comics to share our tech journey.
- Composing newsletters: Crafting newsletters, like the Forward Engineering series.
- Composing podcasts: Producing podcasts on tech topics.
- Composing videos: Creating videos to showcase engineering work.
