Explore why collecting too much data can mislead decision-making, highlighting the limits of quantitative analysis and the risks of relying on lagging indicators in uncertain situations.

Abundant data makes us jump to quantitative data as the solution to every problem

Explore the four main theories of truth—correspondence, coherence, consensus, and pragmatic—to understand how claims are evaluated and applied across cultures and disciplines.

Four theories of truth

Learn how to determine the right number of qualitative interviews by considering research domain, participant diversity, and researcher experience to achieve data saturation efficiently.

How many users should you interview

Learn how UX research methods are organized by attitudinal vs behavioural, qualitative vs quantitative, and context of use to uncover valuable user insights and improve product design.

Landscape of ux research methods

Abductive reasoning involves forming the most likely explanation from new, incomplete data and is widely used in medicine and complex problem-solving for generating insightful theories.

¶ abductive reasoning

Deductive research tests theories by gathering data to confirm or reject hypotheses, focusing on concrete conclusions rather than generating new knowledge or predicting future events.

¶ deductive reasoning

Falsifiability is the ability to prove a statement false and helps turn observations into scientific laws by seeking disconfirming evidence rather than just confirming data.

¶ falsifiability

Inductive research develops new theories by observing limited data, linking ideas creatively to form hypotheses that help predict future events or explain phenomena.

¶ inductive reasoning

Learn how qualitative UX research focuses on data saturation over sample size to uncover key user insights and improve products through ongoing Agile feedback and diverse user interviews.

Qualitative researchers care more about data saturation than sample size

Quantitative analysis can be biased and limited, as data selection and interpretation depend on human judgment and may overlook context and deeper understanding of human behavior.

Quantitative analysis is not inherently more reliable than qualitative data

Discover how long-term change unfolds through subtle signals and storytelling, and learn why we often underestimate its impact over ten years despite early weak signs.

Change happens gradually then suddenly

Measuring behavior often changes it, as people and organizations adjust actions to improve scores, making metrics unreliable and potentially harming long-term goals and trust.

Measuring behaviour changes behaviour

Reducing human activity to numbers often loses important context and rich qualitative data, showing that quantitative measures alone can't fully capture complex human behavior and experiences.

Quant data is lossy

Skeuomorphism is a design approach that mimics familiar objects to help users understand new technology, but it can also limit innovation by sticking to old models.

¶ skeuomorphism

Skeuomorphism in design uses real-life metaphors to shape digital tools, but this can limit how we understand and innovate with digital technology beyond physical constraints.

Skeuoumorphic models limit possibilities for innovation

Learn why embracing uncertainty and spending more time understanding problems leads to better solutions by avoiding assumptions and applying thoughtful analysis in decision-making.

Spend more time in the problem space

Discover the Triple S of UX—Simple, Secure, and Self-custodial designs that make Web3 easy and safe for users to access and control decentralized applications.

Triple s of ux in web3

Learn how user research teams act as multipliers to share customer insights across organizations, enabling confident, customer-focused solutions through training, best practices, and collaboration.

User research teams should act as organizational multipliers

Learn how different UX research methods fit each product lifecycle phase to improve design, reduce risks, and ensure usability with effective discovery, exploration, testing, and listening techniques.

Topics > UX

2022

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