Build products that actually stick by focusing on what users need, not feature bloat. Learn how the bedrock philosophy beats AI cloning and creates lasting value through simplicity and trust.

From beta to bedrock

Counter-positioning disrupts incumbents by adopting business models that force established players to hurt their own profits if they copy. Research shows successful disruption targets the core profit engines that companies are structurally unable to abandon.

Attack their cash cow

Explore the Unix philosophy of small, sharp tools and how it applies to modern product development and agentic AI. Learn why focused, composable solutions beat bloated all-in-one products.

Do one thing well

Explore the tension between putting care and love into products versus scaling for market demands. Learn how companies like Apple maintain their essence while growing.

Soul vs scale

Discover how a unified Makefile simplifies the development workflow for the Memo platform, standardizing toolchain and speeding up common tasks.

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