Discover how long-term change unfolds through subtle signals and storytelling, and learn why we often underestimate its impact over ten years despite early weak signs.

Change happens gradually then suddenly

Measuring behavior often changes it, as people and organizations adjust actions to improve scores, making metrics unreliable and potentially harming long-term goals and trust.

Measuring behaviour changes behaviour

Reducing human activity to numbers often loses important context and rich qualitative data, showing that quantitative measures alone can't fully capture complex human behavior and experiences.

Quant data is lossy

Sensemaking is a humanities-based method that uses cultural understanding and empathy to interpret how people relate to their world, offering deep insights beyond data and algorithms.

Research > Topics > UX > Sensemaking