Definition
- A model to define the essential level of the next features
- Based on Kano model, product's features are created out of 3 level
- Threshold Attributes: the basic functions. users expect this
- Performance Attributes: unnecessary, but it increase user's retention.
- Excitement Attributes: additional function, make the product different.
Example & execution
Example of 3 level in a cellphone camera function
| attributes | description | example | purpose |
|---|---|---|---|
| threshold | basic functions | back camera | enter the market |
| performance | update UX | front camera | maintain the market |
| excitement | delight users | QR code scan | exceed as pioneer |
The Kano model then applies these 3 types into 2 metrics:
- Customer Delight: how it increase customer's UX
- Implementation Investment: the cost to build & maintain features
Execution
- Brainstorming all possible features
- Catergorize them into 3 levels
- Make sure you keep the basic functions
- Remove irrelevant/ indifferent/ duplicate features
- Consider turning performance features to excitement
- Evaluate implementing cost
- Assess user segment <> cost they can afford
- Map them into product roadmap
Use cases to apply
Goal: prioritize which feature to work on next
- Limited time
- Limited resources
- Marketing testing
- Minimum feature
-> My best guess is startup/ MVP
