What is feedback-loop
- The process of witnessing users using your product
- See how they response
- Collect their reaction
- Put in measure
- Generate the pros and cins
- Pivot to improve
-> Feedback Loop happens by collecting user's opinion on your product. Then use it to grow your product better.
How is helps driven business growth
- First, it shows that you care about your user
- It has objective opinions. which is real, and rare
- It validates the product idea
- Does your product fits the market
- Your product level comparing to the opponents
- It portraits user's behaviour
-> Then you build the next version, focus on those metrics.
Create feedback loop
Feedback loop can be created through 3 purposes
- Gather data
- Select relevant channels where user interact
- Customer interviews
- Email follow ups
- Surveys
- Analyze data
- Setup tracking metrics
- Select core metrics
- Analyze data -> How to improve those metrics
- Make data useful
- Adjust the product if the feedback <> the product goal
- Inform users about the change
- Thank them for contribution -> close the loop
Personal input
Hubspot and Traveloka are the two best example for CS and feedback loop I suppose. they're in quickly response and follow up when the service awaiting time is extended. user knows exactyly where to drop a feedback or asking FAQs.
