Learn how to keep your writing focused by emphasizing the main idea over qualifiers and details, ensuring your core theme remains clear and compelling.

Ensure the trunk of a narrative is more substantial than the branches

Learn how to craft a strong kicker ending that leaves readers thinking by adding depth, surprise, or a human touch without simply repeating the story’s main points.

Good endings make a story memorable

Learn how to craft an effective story lead that balances broad themes with vivid specifics to engage readers and build tension, using anecdotes and strong storytelling techniques.

Good story leads entice and inform

Discover how good writing transforms the familiar into something fresh by creating new perspectives and focusing on themes without distracting the reader.

Good writing makes the familar new

Learn how the sequence of information in a story shapes meaning and persuasion, and why adjusting your approach is key when your goal is to inform rather than persuade.

Narrative sequencing informs meaning

Learn how balancing strong action with insightful commentary can create compelling stories using vivid verbs and clear interpretation to engage readers effectively.

Stories need action and commentary

Learn how to write clearly by cutting unnecessary words and focusing only on impactful details that support your main theme for stronger, more effective storytelling.

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