General
- good-research-starts-with-a-good-question
- spend-more-time-in-the-problem-space
- user-research-teams-should-act-as-organizational-multipliers
- test-digital-experiences-longitudinally
Research methods
- landscape-of-ux-research-methods
- ux-research-activities-by-product-lifecycle
- qualitative-and-quantitative-research-represent-different-philosophies-of-knowledge
- Qualitative methods
- Quantitative methods
- prototypes-help-test-ideas-that-are-already-refined
Data quality and sample sizes
- What is a good sample size?
- ux-researchers-should-care-about-strength-of-evidence
Interpretation and reasoning
- abductive-reasoning
- deductive-reasoning
- inductive-reasoning
- falsifiability - We shouldn't try to validate ideas but seek invalidating evidence.
- four-theories-of-truth - Epistemology offers four theories governing how to evaluate if something is true or not.
Sharing research
- show-dont-tell - When working with senior stakeholders who wield considerable authority, it may be more effective to share with them and discuss the data that you uncovered rather than fighting to make the decision yourself.
- inform-rather-than-persuade - Researchers should strive to deliver information rather than persuade audiences to help foster trust in the results and in research as a practice.
- expressing-uncertainty-doesnt-undermine-authority - Identifying areas of uncertainty is a positive practice that hasn't been shown to undermine confidence in research reporting.
- pyramid-principle - McKinsey's presentation structure, consisting of a key insight that decomposes into subordinate, mutually exclusive but comprehensively exhausted, supporting points.
- research-repositories-should-generate-new-knowledge - A repository isn't just a catalogue; it should facilitate the collision of ideas
