Attrace: Blockchain adoption for Netherland's affiliate marketing platform

In brief

• Attrace is a Netherland decentralized affiliate marketing network that audits action and bridges e-commerce websites to merchants.
• The core concept is applying referral for different blockchain product use cases
• They seek to launch MVP for market validation and early user acquisition
• Our team of 3 join them to contribute to Attrace’s core function with custom-made blockchain technology

Highlight

• Blockchain solutions for multiples use-cases
• Golang for Backend system: Solidity and index blockchain data
• IPFS as files sharing system
• GDPR standard for data privacy
• Fraud detection & verification network

The Context

Attrace’s concept is a marketing platform that helps merchants feature and advertise their products.

Hazy cashflow may create loopholes for security fraud. Attrace moves the network activity to blockchain-based for cost-reduction and data privacy management.

Attrace’s blockchain network logs agreements between parties through a smart contract & linked to individual clicks.

We build Attrace with blockchain-nodes. It provides transparent transactions, creates secure networks and real-time communications between parties.

Rely heavily on ETH

ETH based network is primely used to create decentralized which are not in existence prior. It decreases the chance of fraud, built and run on smart contracts. Exists as a middle man to eliminate third-party users from leveraging the network loophole.

ETH isn’t the only chain we keep in mind. Attrace team is working on more chain integration for a widen user segment.

Engagement Model

Attrace provides solutions to apply referral into blockchain products (IDO, Liquidity Pool, or NFT). With every case comes a smart contract to define the related metrics. A verifier network will then tracks those metrics, and payout for the relevant stakeholders.

Tech stacks

• Backend: Solidity & Index in Golang
• Frontend: React
• Files sharing system: IPFS
• Infras: k8s, AWS
• Monitoring: Prometheus
• Verifier network: Golang

Data must be propagated in blockchain. Leverage IPFS keeps data persistently available with access control. Meanwhile, it prevents data from being bloated by relying on cryptographic hashes.

Communication
Slack chat & Trello task management.

Outcome

We rolled out the MVP version after 9 months. Followed by The Outlet Launch (NFT Cashback) and deep integration in multiples wallets.

Notably such as achieving pBFT for the consensus protocol, building a network connector (for consumers to interact with Attrace’s blockchain network) and a dashboard for campaigns management.

Attrace marked up their next highlights with an achievement streak:

• Launch Attrace Token $ATTR
• Launch Attrace Referral Network
• Listing on UniSwap & SushiSwap

“They left us with great development and improvement, in terms of work result and team synchronization. A worthy evidence for Attrace’s investments and we hope nothing more than to keep going with them in long-term, provide opportunities for these devs to grow with Attrace.” Erwin, Attrace’s CEO & Founder