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UX Research Framework

1. Gather Data

In the first phase, we focus on gathering as much valuable data as humanly possible. It’s time for open-question asking, non-judgmental listening, and meticulous note-taking.

Stakeholder Interview

In order to create successful products as a designer, it’s crucial to discover how the stakeholders think - what is the vision for the product (from each of the stakeholders’ perspectives), and how can these be amalgamated?

User Interview

There is no better way to recognize the problems and pain points of the target audience than simply by talking to them. The result of the interview should answer these questions:

Competitor Analysis

A competitive analysis is a way to collect and compare data about products (and companies) in the marketplace. This method is often used to highlight the strengths and weaknesses of products in order to make more informed decisions about your product strategy. A typical competitive analysis might include information, such as:

2. Analyze data

Now we’ve gathered the data we need, it’s time to make sense of it. Here, we’ll take a closer look at our findings and aim to identify patterns.

Problems valuation

Look back over collected data and identify the problems we managed to draw from interviews.

Solution Definition

Take the most crucial problems and brainstorm solutions for them. Try to find as many possible solutions to this problem as possible. Then with your team vote for the best one.


Different target groups have different needs, approaches, and opinions. Creating a persona for each group is a great way to streamline your research data, whilst representing the specific considerations for fundamentally different groups of people.

User Story

User stories are short, simple descriptions of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system. They typically follow a simple template:

User Journey Mapping

User journey mapping visualizes how a user interacts with a product and allows designers to see a product from a user’s point of view.

Note the emotional state of users at each step of their journey.


Once you have the problem and the solutions it’s time to connect the dots. Draw a user flow that takes users from their entry point through a set of steps towards a successful outcome and final action, such as purchasing a product. For each user flow, the questions you need to consider are: