Supercharged Setel Malaysias First Pay Pump Go Super App

In brief

First introduced by PETRONAS in 2018, Setel is the first e-payment solution for fuel purchases directly from mobile devices.
They head to unlock a bigger market by providing a super-app with on-the-go function and platform integration.
Our team of 7 partners to involve in their engineering team in Unified Loyalty Platform, specialized in “Conversion” of new potential users. We focus on deals, vouchers, the front-landing page as well as Marketing tracking & integration.

Highlights

Microservice architecture
SWARM process: Working together on a small number of stories at a time. It help spread tacit knowledge, resolve issues and avoid the random distraction.
Testing: Manual ad-hoc test, then regression test and automation. All managed in Zephyr and Allure report.

The Context

Setel moves toward one goal: Making refuel experience frictionless, which deep dive in 3 main target customers:

Motorists: Setel supports a refueling process on their daily experience.
Business: Setel provides them approaches to engage with customers while automating the cash flow.
Developers: With Setel, developers can work with different things, from API integration to mini app deployment.

We help build up a place where users can interact and personalize their experience with Setel Website and Gifts Campaign.

Engagement Model

We work as Conversion team - fully focused on supporting the funnel to activate client.

Established businesses as Setel have a fixed protocol to work and operate. We need to form a team that can manage themselves independently and adopt modern business practices.

Tech Stacks

Backend: TypeScript (Nest.js framework)
Frontend: React
Infra: AWS, Microservices
Testing: Zephyr and Allure report
Tooling: JIRA

Communication

The collaboration happens remotely (obvs). Tools are our best friends.

Daily communication happens in Slack, while we pick Jira for sprint tracking and Confluence for technical analysis and written-form materials.

Outcome

Through months of partnership, we’re glad to ship out The Food Bank Programme: A community-support initiative by Petronas Station Business Partners and the communities to provide essential items at selected Petronas stations nationwide.